Know Your Customer, Not Your Client

Capture the most personal details about your existeing customers:

Many years ago, I met Jane, a car broker. Everyone in my family bought a car from her. She negotiated with the dealers for the car of your choice. She had an unusual method for marketing. She had an index card for everyone she ever served, with painfully detailed information about the person's personal life, as well as the car which she had sold to them and the price paid. She called every two years and updated her card with enough personal information to call you on it the next year when she attacked you to buy a new car from her.

I studied Jane's marketing tactic and have since transferred it to an electronic version of my own. If you know details about your customers, you will know what motivates them to use your service. Try this method for one month and email me when it works for you!